McDonald’s Announces Plant-Based Burger, The McPlant

Food & Drink


McDonald’s will develop its own plant-based burger called the McPlant, as the market for meatless alternatives continues to grow and fast-food giants continue to make big bets on plant-based products.

Key Facts

McDonald’s already tested a meatless burger in Canada last year with plant-based company Beyond Meat, but McDonald’s ended the pilot this year and will instead create its own plant-based product for the McPlant.

Ian Borden, McDonald’s international president, said at an investor meeting Monday the McPlant line could chicken-substitutes and breakfast sandwiches in the future, according to USA Today.

Beyond Meat shares plummeted 8.8% following the news and McDonald’s shares slightly dipped 1.8%.

Crucial Quote

“McPlant is crafted exclusively for McDonald’s, by McDonald’s,” Borden said.

Key Background

McDonald’s isn’t the only fast food chain getting in on the plant-based craze. Burger King already has a meatless burger through a partnership with Impossible Foods, a plant-based meat company backed by Bill Gates, Serena Williams and other celebrities like Katy Perry and Jay-Z. Carl’s Jr., White Castle, Dunkin’ Donuts, Subway and Del Taco have also introduced plant-based substitutes over the past few years. The plant-based food market is growing as customers shift their preferences to healthier and more sustainable alternatives. According to the Good Food Institute, sales of plant-based meat grew 38% from 2017 to 2019. 

Big Number

 $35.4 billion. That’s how much the plant-based meat market is forecasted to reach by 2027 according to Polaris Market Research.


McDonald’s is also launching its own crispy chicken sandwich to compete with the likes of Chick-fil-a and Popeyes. 

What To Watch For

 McDonald’s hopes to start testing the McPlant in some markets next year, but it’s unclear exactly where or when.

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